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Notes on marketing, design and engineering from the people doing the work.

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  • 5 categories
Attention is a system, not a campaign
Marketing 27 Aug 2026 2 min read

Attention is a system, not a campaign

Most brands buy attention in bursts and wonder why it never accumulates. The difference between a campaign and a system is what happens on the days you are not spending.

Attention is a system, not a campaign
Marketing 2 min read

Attention is a system, not a campaign

Most brands buy attention in bursts and wonder why it never accumulates. The difference between a campaign and a system is what ha...

MagnAct Studio

What a slow website actually costs
Engineering 2 min read

What a slow website actually costs

Load time is usually filed under engineering. It is a marketing number: it decides how much of the traffic you paid for ever sees...

MagnAct Studio

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